Marketing Plan For A Landscape Business To Target Residential Work

Marketing Plan For A Landscape Business To Target Residential Work

In the next issue I will outline a marketing plan for landscape businesses that specialize in commercial work.

Running a typical small to medium sized residential landscaping business is hard work. Running a bad one is even harder, but running a profitable one is just plain fun. One way to make your landscape business is more profitable is to map out a marketing plan. Sure, it may take a little work, but if you want to be successful it’s essential.

Next time you have a rainy day, or have no work on, make this a priority. In this issue I have constructed the framework of a basic marketing plan, designed for a small to medium sized landscape business, which specializes in residential landscaping. This plan is full of random examples, which can really work in any business.

Hopefully these examples will help you formulate your own plan. I have tried to make the planning process as simple as possible, so the task shouldn’t be too hard. Grab a pen and paper, or a computer and get to it. At least make it your next rainy day project.

Executive summary (Read this quickly and come back to it at the end)

The executive summary provides a quick run-down, or synopsis, of the overall marketing plan. This helps your group as well as others quickly identify the main points. This summary should be written after you finish the rest of the marketing plan, (done last) but placed at the beginning of the first page.

A table of contents should follow the summary so readers can easily find more details about each point. Off course if this is only for you, and no one else, you can dispense with some of these formalities, although if you are going to do the exercise, then the extra work may help the bank, or your employees better understand your business.

Research Phase (I find this the fun bit) read more…

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