Marketing Plan For A Landscape Business To Target Commercial Work

Marketing Plan For A Landscape Business To Target Commercial Work

This is the second part in a 2 part article. In the last issue, I outlined a marketing plan for residential landscaping. In this article I will concentrate on commercial landscaping.

It is very easy to get bogged down with the day to day running of a busy commercial landscaping company. Tenders, job deadlines, employees, suppliers, and contractors, all take up so much time.

It is so important to occasionally take a step back, and look at your business from a distance. Ideally a full business plan will help any company, but at the very least a good marketing plan every few years is essential.

To grow a business to its potential, try this basic marketing plan. We have tried to simplify this process as much as possible, to make the process easy. If you have already had a consultant to construct a marketing plan, well done, and I would suggest using that.

There are also some computer programs you can buy that will help you with marketing plans. Even if you use these other methods of constructing a marketing plan, I think you will find this article beneficial to making your business stronger.

Executive summary (Read this quickly and come back to it at the end)

The executive summary provides a quick run-down, or synopsis, of the overall marketing plan. This helps your group as well as others quickly identify the main points. This summary should be written after you finish the rest of the marketing plan, (done last) but placed at the beginning of the first page.

A table of contents should follow the summary so readers can easily find more details about each point. Off course if this is only for you, and no one else, you can dispense with some of these formalities, although if you are going to do the exercise, then the extra work may help the bank, or your employees better understand your business.

Research Phase (I find this the fun bit) read more…

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